Semiotics

Typography

Serif

A smaller line used to finish off a main stroke of a letter.

Sans serif

Means 'without' in French.

The font for the Daily Mirror is bold and all in capitals which suggests that it tries to be eye-catching to appeal to a wide target audience. The font for The Daily Telegraph, however, uses both uppercase and lowercase letters and looks much more traditional.

A Brief History of The Daily Mirror

- Founded in 1903 by Alfred Harmsworth.

- Sold to Lord Rothermere (his brother) in 1914.

- Was the best-selling daily tabloid in 1960.

- 1978 The Sun overtook The Mirror in circulation

- Piers Morgan was the editor between 1995 and 2004.

- Gave financial support to the 2003 anti-war protest.

A Brief History of The Daily Telegraph

- Founded by Arthur B. Sleigh in 1855 as The Daily Telegraph and Courier.

- A controversial interview with the German Kaiser in 1908 damaged Anglo-German relations which added to tensions in the build-up to WW1.

- During the Second World War, The Daily Telegraph covertly helped in the recruitment of code-breakers with their crossword as a test.

- Sunday Telegraph launched in 1960.

- 1.4 million readers in 1980.