The Jungle Book Marketing

Synergy is when the interaction of two or more forces working together creates a greater effect than the sum of their individual efforts.

What ways can you market a film?
- Trailers
- Social media
- Posters
- Billboards
- Merchandise
- Website
- Radio
- Sponsored advertisements

Marketing involves all of the deals done to get the films shown and promoted.
'Above the line' advertising - Obvious promotion
'Below the line' advertising - Subtle promotion

To emphasise the "immersive world" (think Avatar) Disney introduced a mazelike Law of the Jungle website in partnership with the female-leaning Tumblr; ran special promos at IMAX theatres focusing on the snake Kaa; and created a touring virtual reality experience and 360 degree Facebook video emphasising the "Avatar"-like world of its jungle.

Disney pitched The Jungle Book to male audiences on ESPN and elsewhere as coming not from the studio that made Cinderella but from the studio that brought you Pirates of the Caribbean.

Disney have released a wide selection of new merchandise to tie in with the release of the new live action version of "The Jungle Book". These items can also be customised with your own messages and available online at DisneyStore.com. Included are mugs, t-shirts, pillows, a lamp, canvas art, water bottles and much more and the soundtrack released on Walt Disney Records.



- Actors names are in order of star power
- Dark colour palette
- Mowgli and Shere Khan in the centre opposite each other which represents the conflict of the film
- Release date at the bottom of the poster
- Formats in 3D and IMAX help to appeal to a wider target audience
- Fantasy, adventure genre, appeals to a family audience
- Disney is next to the title to remind people who produced the film

Performance Capture

Performance Capture - Created for Avatar
Performance capture is the technical process used to translate an actor's performance into a digital character, as seen in films such as The Lord of the Rings, King Kong, Avatar, Rise of the Planet of the Apes, The Adventures of Tintin and many more. Each facial expression, body movement and vocalisation is recorded via specialised cameras and used to create a CG character. Performance is at the centre of the process.

Film used performance capture, 'Mowgli' was the only actor on set. Using a rig called SimulCam, the 3D characters could be created real time next to the Mowgli actor. The finished video would then go to post-production who would do the bulk of visual effects and fine tuning.

Film Industry

Director - Jon Favreau
Screenplay - Justin Marks
Actors - Idris Elba, Neel Sethi, Scarlett Johansson, Ben Kingsley, Bill Murray, Christopher Walken
Technologies - CGI
Budget - $175 million

Film Creation Process
- Idea
- Screenwriting
- Storyboard
- Pitching screenplay
- Funding
- Hiring cast and crew
- Location scouting
- Production
- Post-production
- Trailer
- Release
- Physical and digital release

The Big Six
- 20th Century Fox
Founded: May 31, 1935
Divisions: Zero Day Fox, Fox Family
- Warner Bros.
Founded: April 4, 1923
Divisions: Warner Bros. Pictures Group, Warner Bros. Home Entertainment Group, Warner Bros. Television Group, DC Entertainment
-  Paramount Pictures
Founded: May 8, 1912
Divisions: Paramount Home Media Distribution, Paramount Digital Entertainment, Paramount Animation, Paramount Players, Paramount Television
- Columbia Pictures
Founded: January 10, 1924
Divisions: Motion Pictures Group, Television Group
- Universal Pictures
Founded: April 30, 1912
Divisions: Universal Animation Studios, Illumination, Focus Features, Universal Pictures Home Entertainment
- Walt Disney Pictures
Founded: October 16, 1923
Divisions: The Walt Disney Studios, Disney Media Networks

Newspapers

Online - main story
Who is it targeting?

Mirror - Body found in search for murdered student midwife who disappeared on Boxing Day - after killer refused to reveal where it was

Telegraph - Scottish court set to decide if Boris Johnson can be jailed if he fails to ask for Brexit extension

Twitter - most recent
Who is it targeting - has it been retweeted?

Mirror -
Telegraph -

Participatory - review columns, ratings etc.
What do they say - who's involved?

Mirror -
Telegraph -