Keywords

Masthead
Title of the newspaper displayed on the front page.

Caption
Brief text underneath an image describing the photograph or graph.

Headline
A phrase that summarises the main point of the article. Usually in large print and a different style to catch the attention of the reader.

Main Image
Dominant picture, often filling much of the front cover.

Stand First
Block of text that introduces the story, normally in a different style to the body text and headline.

Byline
Where the name of the reporter is included at the beginning of the article.

Standalone
Picture story that can exist on its own or on a front page leading to a story inside.

Splash
The main story.

Cross-head
Subheadings that appear in the text of the article.

Plug
Usually at top left and right hand corners of page displaying promotions, special offer or price of newspapers.

Semiotics
How meaning is constructed through language and codes.

Denotation
The straight forward or common sense meaning of a sign. Literally what is actually shown in a image.

Connotation
The extra, linked meaning that goes with any sign, or rather what the sign signifies.