5 W's
- Who
- What
- Where
- When
- Why
All stories have a headline.
Tabloids often have puns or other techniques.
The introduction details what the story is about.
Most news stories have quotes from people involved or bystanders.
Negativity - Bad news is good news.
Familiarity - Local news is most relevant.
Immediacy - New news is news.
Continuity - People want to find out more about things in the public eye. They want updates on existing news stories.
Amplification - Is it a big event? Involves lots of people? Plane crash kills one or plane crash destroys city - what's more exciting?
Unambiguity - Is it clear and definite?
Uniqueness - 'Man bites dog' is more exciting than 'dog bites man'.
Simplicity - A simple story is easier to read.
Personalisation - Human interest draws on heart strings.
Predictability - Did people think there would be a riot and there was? People love knowing they were right.
Unexpectedness - Surprise.
Elite Nations / People - Celebs, Royals, US and UK.
Negativity - Man dies.
Familiarity - Local man dies.
Immediacy - Man just dies.
Continuity - Man still dies.
Amplification -
Unambiguity - Man dies.
Uniqueness -
Simplicity - Man dies.
Personalisation - Nice man dies.
Predictability -
Unexpectedness -
Elite Nations / People - Famous man dies.
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