Web 2.0 - Media is now created by the consumers
- Active to passive audience
- Consumers to prosumers
Easier for audiences - quicker to update, easier to access, more content
Easier for institutions - cheaper for businesses, audience feedback, advertising, more money with ads
Internet news is more popular than print news.
Newspapers keep holding onto the past - fear of change. People want quicker access to the news and on the go, technology makes this easier. Advertisers can advertise online for free.
The Times
Who owns this newspaper?
Rupert Murdoch
What are the circulation figures for the print version of this newspaper?
417,298
What are the browsing figures for the online version of this newspaper?
874,000
In what ways does the website try to mimic the print edition of the newspaper?
Both the website and the print version use a similar house style, the fonts are the same and the website uses the same masthead. The website also has a similar layout to the print newspaper as they don't use the full length of the website page, however, it is much more compact to fit more stories on the page.
Who advertises in the print edition of this newspaper?
Advertisements for clothing, houses and restaurants.
Who advertises on the online site of this newspaper?
There are no advertisements.
Changes in social contexts and technological advances have caused a long term decline of national newspapers. The increased popularity of the internet has caused a huge change in the way that we receive information. Information is now easily accessed which has caused a large shift in the position of newspapers. Newspapers are now a lot less useful than they were a couple of years ago and is shown in the decline of newspaper circulation. The internet now means that news travels much faster by people and although news websites help share news stories, social media is now the biggest and easiest way to share news and other information which continues to make newspapers redundant as their website counterparts can be easily accessed for free.
The Telegraph, for example, has a print circulation of 363,183 (December 2018) compared to its website counterpart which in August 2019 had 72,800,000 visitors. Clearly, creating a website has substantially increased the viewership of The Telegraph.
Social contexts have also caused a decline of national newspaper popularity and sales.
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